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L. is dedicated to the rebellious notion that women everywhere deserve better.

No ingredients you can't pronounce. No exhausted cliches, just the quality you expect and the authenticity you deserve.

Shame has no place in your game.

It's the 21st century, and we're long overdue ditching the taboos tied to women's health and well-being. Gone are the days of perpetuating insecurities and false aspirations of the personal care aisle. L. products are designed by a team of women in San Francisco with real women in mind. Your products should reflect who you are; beautiful, smart and natural. No compromises. Now or ever.

We believe that personal care products should leave you happy and healthy, with karma on your side.

Founded with a purpose.

L. was founded by Talia Frenkel, a photojournalist who worked for the Red Cross and United Nations. After documenting humanitarian crisis around the world, her coverage of women's lack of access to reproductive rights and the effects of HIV/AIDS on young girls inspired her into action. Today, L. works with a network of more than 3,000 female entrepreneurs and is making over 130 million health products accessible to girls who need them.

Every L. purchase supports women as agents of change and development.

It all starts with you. When you buy an L. product, one is donated to a female entrepreneur in a developing country.

Access to basic health products dramatically impacts women’s lives. Today the #1 killer of women globally (ages 15-44) is AIDS, and the top reason girls drop out of school is largely attributed to teen pregnancy. Both of these issues can be significantly changed through access to condoms.

Yet, nine out of ten high HIV prevalent African countries experience condom stock-outs for 2-3 months at a time. In Sierra Leone over 20% of girls miss school because of lack of access to sanitary pads. In Nepal and Afghanistan, 3 out of 10 girls miss school for the same reason. At L., we believe that a period should only end a sentence – and not be the end to education or opportunity.

Let’s face it, the young woman who could become president one day is also likely to be sexually active. It’s time to stop shaming women and start providing them with the tools they need to survive and thrive.

That’ why every L. purchase is matched with product distribution in high impact areas. It’s not just what you give, it’s how you give.

By distributing through female entrepreneurs, we are able to help the women we work with generate their own income. We have found that when women are breadwinners in their families and communities, they have significantly more say in key decision making. They are also incentivized to educate their peers about reducing the stigma of topics like the importance of health and wellness.

At L., we strive to take a holistic approach in every area we work, with the ultimate goal of facilitating long-term distribution channels for personal care products globally.

At L., good business means great
social returns.

Today, L. works with a network of more than 3,000 female entrepreneurs and is making over 130 million health products accessible to girls who need them. Join us: